About us

Cassida Dubai

Trusted Name in Cash Handling Solutions

Cassida Middle East General Trading LLC (widely known as Cassida Dubai) is the official regional office of Cassida Corporation, a global leader in cash-handling equipment and security solutions. Established to serve the Middle East, Africa, and South Asia markets, Cassida Dubai provides advanced solutions for currency authentication, counting, and sorting — helping businesses operate efficiently, securely, and with confidence.

With a dedicated team based in Dubai, United Arab Emirates, we manage sales, technical support, training, and after-sales service for a wide range of Cassida products, including banknote counters, sorters, coin counters, detectors, and cash management systems. Our local presence ensures faster delivery, immediate technical assistance, and stronger partnerships across the region.

Cassida Middle East, a branch office of Cassida Corporation located in Dubai, United Arab Emirates, serves the African and the GCC markets. To deliver innovative, reliable, and user-friendly cash-handling solutions that simplify money management for banks, exchange houses, retailers, and government organizations. We aim to build long-term relationships based on trust, performance, and customer satisfaction.

Our Vision

To be the No.1 trusted brand in cash-handling technology across the Middle East and Africa, setting new benchmarks in accuracy, security, and service excellence.

Our Presence

From our regional headquarters in Dubai, Cassida serves clients in UAE, Saudi Arabia, Oman, Qatar, Kuwait, Egypt, Nigeria, Kenya, Ghana, Algeria, Tunisia, Morocco, Ethiopia, and beyond. Through our trusted partners and resellers, we ensure genuine Cassida products and professional support are available across every major market we serve.

Why Cassida Dubai

  • Global Expertise, Local Service – Combining Cassida’s global R&D strength with UAE-based support
  • Trusted by Banks & Businesses Worldwide – Proven technology used in over 100 countries
  • Fast Response & Warranty Support – Local service team with full spare parts availability
  • Commitment to Excellence – We don’t just sell machines — we provide complete cash-handling solutions

A Global Brand You Can Rely On

Headquartered in the United States with offices in Europe, Asia, and the Middle East, Cassida has been a pioneer in currency technology for over 20 years. Known for its innovation, quality, and dependability, Cassida’s products are used by banks, financial institutions, and businesses worldwide.
At Cassida Dubai, we proudly continue that legacy — ensuring our customers across the region experience the same global quality with local support.

Our Products

Cassida manufactures a complete line of money handling equipment. Our wide selection of paper and coin currency counters, sorters and counterfeit detectors provide flexible business solutions for today's cash handling environment. Cassida's comprehensive product portfolio offers a variety of solutions for businesses of all sizes, from desktop machines for low cash volume operations to heavy-duty, state-of-the-art counters for cash-intensive environments like banks and casinos.